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The Challenge Over the previous numerous years, has experienced explosive growth. Industry information reveals that in the very first half of 2015 the company grew 38 percent year over year. "We have actually seen double-digit development for the previous 18 months. More individuals are checking out the website and remaining longer," says Alan Lewis, the company's primary designer.

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"We ran our website platform in an on-premises information center," says Lewis. "In order to scale that platform to stay up to date with our development expectations, we understood we needed to get outside the restrictions of the information center. For instance, we didn't want to keep buying hardware and power and cooling expenses.

This needed realtor. com to evolve from batch processing to real-time processing. Real estate agent. com likewise felt limited in regards to its capability to successfully support user traffic, which varied depending upon the time of day or year. " Check For Updates , with peak hours at nights and lower traffic later during the night," Lewis states.

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It was hard to try to estimate just how much capability we needed. If we thought wrong, we were either not serving our customers' needs or overpaying for unused capacity." Why Amazon Web Services The company's desire for more scalability and flexibility led it to the cloud. "We understood the cloud was the technology we required to assist us continue our quick development," states Lewis.

"We had likewise obtained another company that had actually transferred its entire IT environment to AWS, and we saw how AWS made it possible for that business's growth." Realtor. com started by utilizing AWS to support the advancement of Turbo Listings, a brand-new feature that clients use to buy extra impressions for their genuine estate listings on real estate agent.

"This product gives agents and brokers a lot more direct exposure for their listings," states Lewis. "It requires massive scale, which is why we couldn't have built it using our on-premises data center." Realtor. com utilizes AWS to track the ad impressions that clients purchase. Each ad impression is collected and streamed through Amazon Kinesis Data Streams.

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"We utilize Amazon Redshift to catch each impression, and after that we use the information repository for billing and auditing if required," states Lewis. Real estate agent. com also supports the Turbo Listings feature with an application that utilizes Amazon Elastic Compute Cloud (Amazon EC2) instances to run the service reasoning for the advertising campaign.